Big Brother
Posted: Sun May 02, 2004 3:54 pm
Check this out...
RFID
Short for radio frequency identification, a technology similar in theory to bar code identification.
A measure by Senator Debra Bowen (D-Redondo Beach) to set privacy standards for the use of RFID (define) in stores and libraries passed the California Senate on a 22-8 vote Thursday.
Privacy advocates fear RFID will become as omnipresent as video surveillance and give marketers an even more sophisticated way to track people's whereabouts, interests and habits.
RFID technology gives the store -- and anyone else with an RFID reader -- the ability to collect that type of information, assuming a person's clothing and items in their wallet or purse have RFID chips embedded in them, tie it to their name, and build personal profiles on just about anyone," Bowen said.
Full article here:
RFID
Short for radio frequency identification, a technology similar in theory to bar code identification.
A measure by Senator Debra Bowen (D-Redondo Beach) to set privacy standards for the use of RFID (define) in stores and libraries passed the California Senate on a 22-8 vote Thursday.
Privacy advocates fear RFID will become as omnipresent as video surveillance and give marketers an even more sophisticated way to track people's whereabouts, interests and habits.
RFID technology gives the store -- and anyone else with an RFID reader -- the ability to collect that type of information, assuming a person's clothing and items in their wallet or purse have RFID chips embedded in them, tie it to their name, and build personal profiles on just about anyone," Bowen said.
Full article here: